Complete all courses and requirements listed below unless otherwise indicated.

Required Courses

PBR 6100Introduction to Public Relations3
PBR 6135Public Relations Strategy and Planning3
PBR 6710Research: Understanding External Audiences3

Elective Courses

Complete 7 quarter hours from the following:7
Digital Era Skills: Platforms, Tools, and Techniques
Leveraging Digital Technologies: Strategy, Assessment, and Governance
Crisis Communication
Digital Marketing Analytics
Social Media and Brand Strategy Implementation
Search Engine Optimization: Strategy and Implementation
Communications Technology Lab
Community Relations and Corporate Social Responsibility
Public Relations Content Development
Advanced Public Relations Content Development

Program Credit/GPA Requirements

16 total quarter hours required
Minimum 3.000 GPA required