Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
Code | Title | Hours |
---|---|---|
PBR 6100 | Introduction to Public Relations | 3 |
PBR 6135 | Public Relations Strategy and Planning | 3 |
PBR 6710 | Research: Understanding External Audiences | 3 |
Elective Courses
Code | Title | Hours |
---|---|---|
Complete 7 quarter hours from the following: | 7 | |
Digital Era Skills: Platforms, Tools, and Techniques | ||
Leveraging Digital Technologies: Strategy, Assessment, and Governance | ||
Crisis Communication | ||
Digital Marketing Analytics | ||
Social Media and Brand Strategy Implementation | ||
Search Engine Optimization: Strategy and Implementation | ||
Communications Technology Lab | ||
Community Relations and Corporate Social Responsibility | ||
Public Relations Content Development | ||
Advanced Public Relations Content Development |
Program Credit/GPA Requirements
16 total quarter hours required
Minimum 3.000 GPA required