In organizations, social media management and strategy development have become core skills required for communication professionals. The Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.
Prerequisite Course
Applicants without social media experience are required to successfully complete Social Media Fundamentals (CMN 6800) before enrollment in the program.
Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
Course List | Code | Title | Hours |
| 12 |
| Social Media Channels and Online Communities | |
| Social Media Content Curation, Creation, Marketing | |
| Online Consumer Behaviors | |
| Integrated Marketing Fundamentals | |
| Search Engine Optimization and Brand Strategy | |
| Applied Digital Branding | |
| Marketing Automation for Customer Service | |
| Advanced Analytics and Search Engine Optimization | |
Program Credit/GPA Requirements
12 total semester hours required
Minimum 3.000 GPA required
