Concentration in Marketing

Required Courses
MKTG 2602Quantitative Analysis of Consumer Data4
or MKTG 3401 Marketing Research
Electives
Complete three of the following:12
Bridging Conflict, Creating Diversity
Marketing and Society
Quantitative Analysis of Consumer Data (if not taken as a required course)
Enabling Technologies for Consumer Engagement
Marketing Management
Marketing Research (if not taken as a required course)
Gaining Insights from Consumer Data
Marketing Analytics
Brand Management
Undergraduate Research Practicum in Marketing
Marketing in Asia
Sales Management
Managing Customer Engagement in a Service World
Advertising and Brand Promotion
Consumer Behavior
Digital Marketing
New Product Development
International Marketing
Creating Business Value with Data and AI Technologies
Digital, Analytics, Technology, and Automation Research Practicum
Understanding the Platform Economy
Special Topics in Marketing