The product management concentration is designed to prepare students to bridge technology and business strategy in the digital economy. Students have an opportunity to develop competencies in customer discovery, product strategy, data-driven decision making, cross-functional leadership, and go-to-market execution. Through experiential learning projects with technology companies, students may gain hands-on experience in identifying market opportunities, designing solutions, and driving product growth. The concentration combines quantitative analytics with qualitative user research, preparing graduates for careers as product managers, product analysts, and innovation leaders in technology-driven organizations.
This concentration requires some on-ground coursework in Oakland. Students at other campuses whose programs include this concentration may complete the on-ground Oakland coursework via Semester In programming.
