Marketing, Graduate Certificate (Boston)

The Graduate Certificate in Marketing at Northeastern University's D’Amore-McKim School of Business provides graduate-level study in marketing strategy and digital engagement. Students study how to leverage digital marketing tools to capitalize on trends and communicate powerfully with an audience.

In as few as 12 semester hours, students have an opportunity to learn how technology influences marketing strategy and customer engagement. Coursework addresses topics such as social media, marketing research, consumer behavior, marketing analysis, planning and strategy, and innovation.

Core Requirement

Course List

Code	Title	Hours
MKTG 6418	Customer Value and the Enterprise	2

Electives

Course List

Code	Title	Hours
In consultation with advisor, complete 10 graduate-level semester hours from the following for which prerequisites have been met:		10
MKTG 6410	Qualitative Marketing Research
MKTG 6411	Quantitative Marketing Research
MKTG 6412	International Marketing
MKTG 6414	New Product Development
MKTG 6416	Market-Focused Strategy
MKTG 6419	Managing Customer Engagement in a Service World
MKTG 6422	Digital Marketing
MKTG 6423	Brand and Advertising Management
MKTG 6426	Consumer Behavior
MKTG 6430	Driving Marketing Performance: Measure, Analyze, Profit
MKTG 6434	Marketing Analytics

Program Credit/GPA Requirements

12 total semester hours required
Minimum 3.000 GPA required