Marketing Analytics, Graduate Certificate (Boston) < Northeastern University Academic Catalog

The Graduate Certificate in Marketing Analytics at Northeastern University's D’Amore-McKim School of Business provides graduate-level study in the application of data and analytics to marketing strategy. Students have an opportunity to gain the skills necessary to transform data into effective marketing strategies.

In as few as 12 semester hours, students examine the role of data, analytics, and technology in marketing strategy. Coursework addresses topics such as customer relationship management, marketing performance measurement, and the use of analytical and computational tools to generate insights and inform marketing strategy.

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirements

Course List
Code	Title	Hours
MKTG 6418	Customer Value and the Enterprise	2
MKTG 6434	Marketing Analytics	4

Electives

Course List
Code	Title	Hours
In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met:		6
MKTG 6410	Qualitative Marketing Research
MKTG 6411	Quantitative Marketing Research
MKTG 6416	Market-Focused Strategy
MKTG 6422	Digital Marketing
MKTG 6430	Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required

Minimum 3.000 GPA required

Academic Catalog 2026-2027

Marketing Analytics, Graduate Certificate (Boston)

Core Requirements

Electives

Program Credit/GPA Requirements

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