The Graduate Certificate in Brand Management at Northeastern University's D’Amore-McKim School of Business guides students to create and manage brands that resonate with consumers. Students develop strategic and analytical skills for creating and managing brands across channels and platforms.
In as few as 12 semester hours, students have an opportunity to learn how to develop an integrated brand strategy that positions an organization for growth. Coursework explores the brand-building process across platforms, and students choose electives to strengthen their understanding in topics such as consumer behavior, marketing research, and innovation.
Core Requirements
Course List | Code | Title | Hours |
| MKTG 6418 | Customer Value and the Enterprise | 2 |
| MKTG 6430 | Driving Marketing Performance: Measure, Analyze, Profit | 2 |
Electives
Course List | Code | Title | Hours |
| 8 |
| Qualitative Marketing Research | |
| Quantitative Marketing Research | |
| New Product Development | |
| Managing Customer Engagement in a Service World | |
| Consumer Behavior | |
Program Credit/GPA Requirements
12 total semester hours required
Minimum 3.000 GPA required
