Marketing, Graduate Certificate (Boston)

Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Marketing prepares students to leverage digital marketing tools to capitalize on trends and communicate powerfully with an audience.

In just four courses—with the option to take a fifth course to deepen their knowledge base—students learn how technology transforms the ways companies engage their customers. They dive into topics such as social media, marketing research, consumer behavior, marketing analysis, planning and strategy, and innovation.

Core Requirement

Course List

Code	Title	Hours
MKTG 6200	Creating and Sustaining Customer Markets	3

Electives

Course List

Code	Title	Hours
In consultation with advisor, complete 9 graduate-level semester hours from the following for which prerequisites have been met:		9
MKTG 6210	Marketing Research
MKTG 6212	International Marketing
MKTG 6214	New Product Development
MKTG 6216	Market Focused Strategy
MKTG 6218	Managing Customer Engagement in a Service World
MKTG 6222	Digital Marketing
MKTG 6223	Brand and Advertising Management
MKTG 6226	Consumer Behavior
MKTG 6230	Driving Marketing Performance: Measure, Analyze, Profit
MKTG 6234	Marketing Analytics

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required