Complete all courses and requirements listed below unless otherwise indicated.
Core Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
| MKTG 6234 | Marketing Analytics | 3 |
Electives
| Code | Title | Hours |
|---|---|---|
| In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met: | 6 | |
| Marketing Research | ||
| Market Focused Strategy | ||
| Digital Marketing | ||
| Driving Marketing Performance: Measure, Analyze, Profit | ||
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required