Complete all courses and requirements listed below unless otherwise indicated.

Core Requirements

MKTG 6200Creating and Sustaining Customer Markets3
MKTG 6234Marketing Analytics3

Electives

In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met:6
Marketing Research
Market Focused Strategy
Digital Marketing
Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours

Minimum 3.000 GPA required