Complete all courses and requirements listed below unless otherwise indicated.
Core Requirements
Code | Title | Hours |
---|---|---|
MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
MKTG 6234 | Marketing Analytics | 3 |
Electives
Code | Title | Hours |
---|---|---|
In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met: | 6 | |
Marketing Research | ||
Market Focused Strategy | ||
Digital Marketing | ||
Driving Marketing Performance: Measure, Analyze, Profit |
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required