Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.
Note: Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.
Required Courses
| Code | Title | Hours |
|---|---|---|
| MKTG 2201 | Introduction to Marketing | 4 |
| or MKTG 2209 | Introduction to Marketing | |
Electives
| Code | Title | Hours |
|---|---|---|
| Complete three of the following: | 12 | |
| Bridging Conflict, Creating Diversity | ||
| Marketing and Society | ||
| Quantitative Analysis of Consumer Data | ||
| Enabling Technologies for Consumer Engagement | ||
| Fashion Marketing and Branding | ||
| Marketing Management | ||
| Marketing Research | ||
| Gaining Insights from Consumer Data | ||
| Marketing Analytics | ||
| Brand Management | ||
| Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise | ||
| Undergraduate Research Practicum in Marketing | ||
| Sales Management | ||
| Managing Customer Engagement in a Service World | ||
| Advertising and Brand Promotion | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| New Product Development | ||
| International Marketing | ||
| Creating Business Value with Data and AI Technologies | ||
| Demand Generation and Growth Marketing | ||
| Digital, Analytics, Technology, and Automation Research Practicum | ||
| Understanding the Platform Economy | ||
| Special Topics in Marketing | ||
GPA Requirement
Minimum 2.000 GPA required in all courses completed