Concentration in Marketing Analytics

Note: Students may double count up to one course in another business concentration.

Required Courses
MKTG 2602Quantitative Analysis of Consumer Data4
MKTG 3402Gaining Insights from Consumer Data4
MKTG 3501Marketing Analytics4
Elective
Complete one of the following:4-5
Introduction to Program Design and Implementation
and Lab for CS 2000
Program Design and Implementation 1
and Lab for CS 2100
Intermediate Programming with Data
and Lab for DS 2500
Programming with Consumer Data