Concentration in Marketing Analytics
Note: Students may double count up to one course in another business concentration.
Code | Title | Hours |
---|---|---|
Required Courses | ||
MKTG 2602 | Quantitative Analysis of Consumer Data | 4 |
MKTG 3402 | Gaining Insights from Consumer Data | 4 |
MKTG 3501 | Marketing Analytics | 4 |
Elective | ||
Complete one of the following: | 4-5 | |
Introduction to Program Design and Implementation and Lab for CS 2000 | ||
Program Design and Implementation 1 and Lab for CS 2100 | ||
Intermediate Programming with Data and Lab for DS 2500 | ||
Programming with Consumer Data |